November 20, 2014 By Navas Machingal

International Coffee & Tea Festival


Having probably originated in China during the Shang dynasty as a medicinal drink, it took tea almost 3000 years to become an everyday drink. An early credible record of tea drinking dates to the 3rd century AD, in a medical text written by Hua Tuo. Tea was first introduced to Portuguese priests and merchants in China during the 16th century. Drinking tea became popular in Britain during the 17th century. The British introduced tea production, as well as tea consumption, to India, in order to compete with the Chinese monopoly on tea. Thereafter it was variation and transition of this drink across time and space. Each soil which breeds tea plant had its own peculiarities to offer. Industries all over the world make a parochial, cultural stamp on this universal drink. What is universal becomes culturally specific. And that is not just the case of tea; its alter ego named coffee shares with it all its features.

The just concluded International Coffee & Tea Festival”, which is an annually conducted event, is an exhibition of coffee, tea, bar and café products, equipment and services, presenting a focused, industry-recognized platform in the Middle East. The Middle East’s flourishing coffee and tea market offers an ideally conducive environment for cafe and restaurants and continues to grow exponentially. Over the last four years since its inception, the International Coffee & Tea Festival has proven instrumental to the development of the industry, providing professionals and coffee and tea businesses the exposure to promote their products, launch new concepts and seek out new business channels.

International Coffee & Tea Festival was held as a major complementary initiative that seeks to support the significant growth of the beverage market of the GCC, particularly the United Arab Emirates. The festival features a focused TRADE segment, quality lectures and productive skill-building labs and lectures, and the UAE Barista Championship. The Festival exhibits the best tea and coffee equipment, services and products from regional and international producers and suppliers. The event delivers the world’s most progressive industry-related products and services to the region and provides exhibitors the exposure they need to generate qualified leads and develop long-term business relationships.

International Coffee & Tea Festival 2014 was a huge success, the exhibitors and the coffee & tea lovers had a great experience at The Meydan Gallery Dubai, UAE. The festival team assured that ICTF2015 will bring even bigger surprises, features and contests next year, officially announced the next schedule, 11th – 13th November 2015 The Meydan Gallery Dubai, United Arab Emirate.

Official website of ICTF

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